PURE is an important component of a high quality essential oil. And only a few companies on the market today are actually offering you something worth using!
*Watch this video closely - you’ll catch a glimpse of me working with kids in Guatemala (in the shot with the big parachute) on a doTERRA sourcing trip!
PURE = Natural
A pure essential oil should comprise only of steam distilled or cold pressed plants in a bottle. To be “pure” something needs to be free from any other substance. There should not be anything added, removed or altered in your essential oil’s composition. Many companies today are marketing synthetic chemicals (man made to replicate the aroma/properties of their plant-based counterparts) as a pure product. But, they don’t say exactly what that “pure” or “100%” actually means to them. This vague marketing and a lack of labelling standards had put many individuals at risk of encountering something that would at best, be ineffective, and at worst, be harmful to your body. Whether you are using essential oils just for their aroma or for their therapeutic benefits, you want them to be something that is helping your body, not hurting it. Synthetics, fragrances & harsh chemicals are proven to increase your toxic load which increases your risk for disease and poor health. A true essential oil will not create unwanted side effects (barring you aren’t allergic to the plant itself), but will produce side benefits. That means, you use the oil for one specific issues (like a headache) and the oil also helps you in other ways- like cooling your temperature, increasing your alertness and uplifting your mood! Pure essential oils are powerful and effective tools for your health!
PURE = Wholesome
Pure also refers to something that is wholesome + even altruistic. Purity, while impossible to attain on our own**, is often a sign of the good in the world. We often want to pursue good intentions, important causes, high values and aligned action. When it comes to doTERRA, this standard is pursued in the way that they do business and interact with the world. doTERRA’s co-impact sourcing model ensures that they aren’t a profit-first company. They often choose the more difficult approach to sourcing high quality essential oils if it means that a) we get a better product and b) it benefits the most people. This model is called “co-impact” because it benefits the consumer with a better product and it benefits the farmers with better treatment & wages. doTERRA could absolutely choose to own their own farms, in fact, it would be cheaper for the bottom line if they did as they could employ fewer people on a large commercial farm. However, they choose to partner with small scale, family owned farmers who need the buyers to make a living wage. There are far more farmers to pay, considerations to make, transport issues, tests to be done (we test every single batch of oils!) & people to communicate with. Yes, it’s more difficult this way, but it’s also way better. For that I am so grateful!
PURE = Kindhearted
doTERRA truly values people and has a strong vision of kindness and giving back. In fact, their desire to do good in the world is a massive driving force for their business. It’s who they are. And, honestly, a huge reason why I feel so aligned with this company. doTERRA established it’s own charitable organization called the Healing Hands Foundation. One of my favourite things about this foundation is that they don’t take a cut of the donations to operate the organization. Instead, the owners/founders of doTERRA cover all of it’s operating costs themselves. That means, that 100% of money that is donated is getting to people who need it. We have partnerships within the human trafficking arena like Operation Underground Railroad (to rescue women and children) and Rapha house (to rehabilitate rescued people). There are partnerships with the incredible feminine hygiene organization, Days for Girls which is bringing reproductive education and safe hygiene practices to women around the globe. There are partnerships with organizations like Mentors International that provides micro loans to help men and women open and establish their own business.
You can check out the ongoing initiatives and partnerships HERE
Through your donations, or the purchase of a Rose Hand Lotion or a Hope Roller Bottle Blend - 100% of your purchase is donated to the Healing Hands foundation to continue the incredible work that is done around the world!
PURE = Inspirational
The way that doTERRA operates it’s business provides so much to everyone they touch. From improved health because of quality products, to a living income for farmers, to improved quality of life for individuals, to incredible residual income and time freedom for their wellness advocates to inspiring all of us to do better and be better. Kindness and goodness are contagious! I’m continually renewed and inspired to keep building my business knowing that I’m a part of something so much bigger than myself. That I get to contribute to making the world a better place! Let us all set our intentions on pursuing what’s pure.
**I truly believe that we will never attain purity within our own efforts and that if we want to be made pure, we only need to ask the creator of the world to step into our lives and wash away all of the dirt and buff out all of the cracks. We come to Him as broken people who know that we aren’t perfect and want to do better, and He restores us and makes us whole. It is in that process of being continually renewed, and by God’s mercy that we find the strength to help others.
